Presenter(s): Lani Lott, L. L. Consulting et al

As the demographics of individuals that are visiting our historic sites, attending local events or becoming new downtown residents are changing, so are the methods and tools that communities are using to promote their venues and engage new audiences. During this session, a variety of techniques ranging from the traditional to the new social media and mobile based programs will be discussed. A panel of experts share the tools they have found to be most successful in targeting a specific demographic and outline how they measure the impact or “return on investment” with each strategy. This session is designed to help all of us in preservation and downtown revitalization work come to terms with the new way of reaching the “next generation” and start to shift our promotional approaches accordingly.

Presenter(s): Betty Villegas, Latinos in Heritage Conservation

The panel will highlight case studies from regions of Arizona where sites and structures of significance to Mexican American history have been recognized, threatened, saved, and/or lost forever.

While the Latino population continues to grow nationally, there has been significant destruction of important sites and objects, displacement from historic neighborhoods, and the lack of a thorough documentation of rich, layered, and diverse history. Latino historic sites are also severely underrepresented in historic designation programs at the local, state, and national levels, and there are strikingly few Latinos employed in the professional field of heritage conservation. Now more than ever, Latino voices are needed to assert the power of our stories, our traditions, and our places. Panel participants will address how to advocate for greater equity in historic preservation practices, policies, and funding throughout the country; how to elevate Latino historic places and stories as part of a more inclusive American narrative; how to re-conceptualize definitions of what should be recognized, conserved, and valued as part and parcel of the nation’s historic fabric and to shed light on the different manifestations of heritage conservation in Latino communities; and how to positively change existing paradigms in historic preservation in order to enrich the quality of life in our diverse communities.

Presenter(s): Paula Scott, Christopher Garraty, Eric Steinbach - Logan Simpson

When George and Martha Wilson of Tempe donated their 20-acre cow pasture for the creation of the Territorial Normal School in 1885, they were unaware that their land would ultimately be the heart of one of the largest public universities in the United States. Today, the main campus of Arizona State University in Tempe encompasses over 660 acres, with three satellite campuses accounting for an additional 900 acres. Information obtained during recent archaeological and historical data recovery investigations sheds important new light on the historic and prehistoric occupations of the campus grounds, including the early Mexican-American settlements of San Pablo and Barrio del Hoyo that were subsumed during the campus’s rigorous postwar expansion period. This session summarizes these recent investigations and the compelling stories they tell of ASU’s rich past, underscoring the university’s commitment to preservation of historical and archaeological resources.

Presenter(s): Patrick Lyons, Arizona State Museum

In 2016, Senate Bill 1418 amended the Arizona State Museum’s (ASM) enabling legislation (ARS § 15-1631), requiring that charges ASM assesses for services performed pursuant to the Arizona Antiquities Act (ARS § 41-841, et seq.) and ARS § 41-865 must be adopted by the Arizona Board of Regents (ABOR). SB 1418 also added a process by which ASM must provide notice of and accommodate public comment regarding proposed changes to its fees for mandated services. Per ARS § 41‐844(I) and ABOR Policy 8‐205(I)(1), the costs of providing mandated services must be borne by project sponsors. Per ARS Titles 15 and 35, and Article 9, Section 7 of the Arizona State Constitution, ASM may not gift to or subsidize external entities that receive services. In this session, ASM’s new approach to recovering the costs associated with mandated services will be presented. There will also be an opportunity for discussion.

This session is related to the overall theme in that it deals with the costs of protecting that which is important to us, with a specific focus on the mandated services provided by the Arizona State Museum. These services allow residential, commercial, and infrastructure development to proceed on state, county and municipal lands in Arizona in compliance with the National Historic Preservation Act and the (Arizona) State Historic Preservation Act. This topic relates to many of the session focus areas, especially Archaeology, The Business of Archaeology, Archiving, and Economic Development and Historic Preservation.

Presenter(s): J. J. Lamb, The Vail Preservation Society; Simon Herbert, Pima County Special Projects and Trade Division; Jerry Wood, Vail Unified School District.

Hear from Vail students ranging in age from high school to fifth grade who are engaged in rehabbing the 1915 Section Foreman House, 1908 Old Vail Post Office and curating their community’s history. They are learning preservation trades, archiving, exhibit development and place making while making real contributions to Vail’s future and their own. By 2004, all but four of Vail’s historic buildings had been demolished. Vail youth are playing a key role in preservation and making it possible for history to be an important, functional part of Vail’s future. Youth can accomplish great things with training. Adult presenters will share insights about building the collaborations necessary to embed youth preservation programs in schools and, how blending academic and experiential learning enhances education. We will share what is going well and lessons learned. Connecting youth to preservation connects preservation to the future and invigorates a place from the inside out.

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